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Marketing Strategies for your Family Day Care

In this course, you will learn how to use the best tools to attract and retain customers in your Family Day Care.
This material was specially designed to help Educators use the right Marketing Strategies, so that opening vacancies in your FDC will never be a problem again!

Natalia Escanhoela

July 2021



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This course includes:


You are a brilliant Educator but doesn’t know exactly how to promote your Family Day Care business?
You have a beautiful set up and lots of ideas to create with children, but for some reason families are not getting in touch?
You already have kids enrolled in your Family Day Care, but you often open spots and don’t know feel comfortable advertising your business?
Would you like to have a successful waiting list and not having to worry about filling up vacancies every time a child leaves?
Then you are in the right place.

If you want to learn important tools and discover how to be found by families and promote your Family Day Care business in a very effective way, you should know that it’s possible, and you are just one step away from becoming an even more successful Educator!

Course Description:

In this course, you will learn how to use the best tools to attract and retain customers in your Family Day Care.

Divided in 6 sections with great information, guidance, tips, ideas, videos, tutorials, photos and a lot of endearment, I transformed my 6 years of experience as a Family Day Care Educator in Australia combined with my graduation in Advertising in Brazil into a Marketing Material that will help you to achieve your goals as a successful Family Day Care business owner.

Some skills don’t always come in a business owner’s package.

As Family Day Care Educators, we need not only to be Early Childhood professionals, but also to develop new skills as we run a valuable and profitable business.
My expertise as an Educator, combined with my knowledge in Marketing and Advertising, gave me the necessary abilities to build a successful Family Day Care.

So, I also want to teach you what the right tools are, to save you time, energy and money.

Passing on this knowledge allows me to continue contributing to an industry that I believe has a huge benefit in the lives of thousands of children.

The content of the course was designed so that Educators can absorb and assimilate all the knowledge and put into practice each step to effectively promote their Family Day Care businesses.

Within each section, students will find a lot of extremely important information, which was compiled in a didactic, clear and objective way for easy understanding.

The “Marketing Strategies for your Family Day Care” course is entirely online, which means that you have the facility to access, pause, and proceed to the next lessons at your own pace, while also being able to access it from any device at any time of the day.

Exclusive Bonuses:


A complete and exclusive checklist listing all the steps you need to follow to promote your Family Daycare Business


A private community where students from Family Daycare Academy can exchange their doubts, suggestions, and ideas


Gabi DePaula
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Wow - What a course!! The “How to start your FDC” provided me all the information I needed. Natalia has created a very organised and detailed course with videos, links, spreadsheets and ideas - all in a beautiful and easy way to understand. I’m so glad she could share her expertise and passion. You can really feel the love she has in what she does. Thanks Lala. ✨
Thais Guaraldo Leite
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I have never taken a course so practical, simple to understand and complete at the same time. Natalia shows a lot of love for the daily work and also sharing experiences and paths to follow in this profession. Simply passionate and delighted with each learning!
Carol Sad
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Lala’s Family Day Care became an inspiration for me. Her course was very simple to understand and complete in the same time. I am glad we crossed paths Thank you for sharing tour knowledge and for always encourage me. Love Xx
Luana Borsato
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Natalia was an important person in my professional transition. Starting a Family Day Care seemed like a distant project to happen. But through the How to Start the Family Day Care Business course I learned the entire process step-by-step and as I progressed, I realised how much more secure and confident I felt to open the doors of my FDC! Today my little space is beautiful, full of joy and I love managing my own business! I feel valued and recognised for my work. Thanks to her, and Family Day Care Academy.
Jessica Neves Morona
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Natalia is an incredible professional and an amazing human being! Natalia has trained and taught me a lot in my professional journey and I certainly became a better early childhood educator because of her. Natalia’s passion is contagious and her efforts to support you in your journey go beyond what you could expect. I believe she is truly passionate about early childhood education and helping people, she is also determined and patient and will give you the best information, training and support she can with an open heart. Natalia has always been by my side, guiding and showing me the best way to offer a child care and education service. Also, she has always believed in my potential which gave me confidence to keep growing and developing in my career. Natalia combines her professional expertise in administration, marketing, care and education with her incredible personal skills and always delivers an impeccable service/mentorship/job! I would highly recommend Natalia’s services, because I trust the person behind the business and know she has a lot of knowledge to share.

7 Day money-back guarantee

If you feel that my training course hasn’t been the right choice for you, send me an e-mail within 7 days of receipt, and your entire purchase price will be promptly refunded.

About the Instructor:

Natalia Escanhoela

Diploma in Early Childhood Educator, Graduated in Advertising, Business owner, Family Day Care Specialist and Adviser

I have always been passionate about children, and I believe that more than a profession, working with small human beings is actually a gift.
When I decided to put this love in the form of work and specifically, open the doors of my own business, I came across a new and complex universe, where I would have to learn and develop new skills every new day.
The challenges, changes and difficult times never stopped me. They strengthened me.
Now I keep walking in purpose and loving every moment that I am encouraging and teaching others to take flight with their career goals as Family Day Care Educators.
My greatest wish is that children benefit the most, as I deeply believe that the affection, love and attention given to these little ones can transform the world!
“Work is love made visible”

Course Content

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06 - WRAP UP