Marketing Strategies for your Family Day Care

00 - INTRODUCTION
0.1 – Do I need Marketing in my Family Day Care?
0.2 – Family Day Care Academy
0.3 – How the course works and checklist
0.4 – Support
0.5 – Tell me a bit about yourself
01 - RESEARCH IS MANDATORY
1.0 – Intro
1.1 – Who is your audience?
1.2 – Competitors
02 - WHERE TO START
2.0 – Intro
2.1- Branding
2.2 – The Educator
03 - THE ESSENTIAL
3.0 – Intro
3.1 – Name of your Family Day Care
1 Topic
3.1.1 – Registering the name of your Family Day Care
3.2 – Business e-mail
3 Topics
3.2.1 – Registering a domain
3.2.2 – Creating your business e-mail
3.2.3 – Creating a personalised e-mail signature
3.3 – Merchandises
5 Topics
3.3.1 – Creating a Logo
3.3.2 – Banner at the entrance
3.3.3 – T-shirt/Uniform
3.3.4 – Business Card
3.3.5 – The icing on the cake
3.4 – Social Media
2 Topics
3.4.1 – Creating you Instagram Account
3.4.2 – Creating your Facebook Page
3.5 – Google
1 Topic
3.5.1 – Creating you Google My Business
3.6 – Website
3 Topics
3.6.1 – Creating a Free Website using your professional domain
3.6.2 – Creating your waiting list online
3.6.3 – Publishing your website
04 - PROMOTING YOUR FAMILY DAY CARE
4.0 – Intro
4.1 – Making use of other platforms
2 Topics
4.1.1 – CareforKids
4.1.2 – Local Websites
4.2 – Reviews
3 Topics
4.2.1 – Collecting reviews on Google
4.2.2 – Collecting reviews on Facebook
4.2.3 – Adding reviews to your website
4.3 – Content
2 Topics
4.3.1 – Social Media Content
4.3.2 – Creating Blog Posts
4.4 – Facebook Groups
1 Topic
4.4.1 – How to use Facebook Groups effectively
4.5 – Paid Ads
2 Topics
4.5.1 – Paid Ads on Facebook
4.5.2 – Paid Ads on Google
05 - BUILDING STRONG CLIENT RELATIONSHIP
5.0 – Intro
5.1 – First Impression counts
1 Topic
5.1.1 – Interview with new Families
5.2 – Parents Communication
1 Topic
5.2.1 – Apps for Families
5.3 – Small things make a big difference
06 - WRAP UP
6.0 – Closure
6.1 – Congratulations
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0.2 – Family Day Care Academy

Marketing Strategies for your Family Day Care 0.2 – Family Day Care Academy
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